Salomon Advanced
SS2020
The Salomon Advanced collection offers a unique blend of a minimal design aesthetic with a focus on performance, functionality and innovative technology. Taking inspiration from athletes and outdoors lovers alike, the collection takes highly technical textiles and fuses them with lightweight construction; creating a line of adaptable footwear built for rugged trails, urban sprawl and anything in between.
The Spring 2020 campaign was shot by Liam MacRae in Trona Pinnacles National Park, featuring the latest model XT-6 ADV being put to use in the dystopian landscape during the day and through nightfall. We offer a look at the full spring campaign including a short film that features Into the Well founder Ryan Willms as the runner, with music by Marco Lee and creative direction by Chris Glickman.