Sustainable Well-Being with Alex Valdman—Grieving the death of a brand, Creating Responsibly & Living Conscious
Sustainable Well-Being is a special 5-episode series of Into the Well with host Ryan Willms, in collaboration with Allbirds and their community initiative, Allgood Collective. The episodes cover a variety of topics from regenerative farming and running, to cleaning up the oceans and dream interpretation. We dive in with deep with inspiring individuals that are co-creating a world of connection, growth and sustainable well-being for themselves, their community and for our planet.
On the final episode of the series, Ryan speaks with creative director Alex Valdman. He shares his story from poverty in the Soviet Union to moving to New York, the balance of curiosity, realism and creativity. Alex shares his journey as a creative through launching his brand Homeroom to working with Kanye West, Levis, Giro and Rapha before landing at Allbirds. We both share our journey of closing brands close to our hearts, how we grieved the process and moved forward. We also dive into how to create responsibly in our modern world, and Alex shares some of the lessons and insights he’s gleaned in an already impressive career.
“It’s important to constantly question; what is the value that I’m creating, what am I bringing to the table. How is what I’m doing going to help people in my community succeed as well? Moving from more of a ‘me’ culture to a ‘we’ culture...”