Why I Meditate

Photography by Justin Chung
Film by James Messina
Art Direction by Ryan Willms

Meditation has been used by for thousands of years, with ties all around the world, to different cultures, countries and forms of spirituality. Our modern society and emphasis on technology has evolved at incredible pace, yet we as human beings have not changed very much. By using these ancient methods we are able to tap into connection with our truer self, our deeper nature and the ability to be one with all.

In our daily lives we use meditation for many reasons and there are many techniques to choose from. Whether you use TM, Vipassanā, a mindfulness practice or washing the dishes, the result is often similar; finding quiet, stillness and clarity. In these states we are able to access the present moment, which is where everything is and sadly where we often are not. Being present and aware allows us to make choices for ourselves, our community and our planet that reflect our true nature and a greater good.

Why I Meditate offers a glimpse into five individuals living Los Angeles, California in 2020 who use meditation to look within and navigate life with compassion. Our world is in turmoil and the reality of the unknown and our lack of control has been thrust into the fore. This campaign offers insight into how the practice of meditation can help each of us on our individual journey and the world as a whole.

Rio Lakeshore

Rio is a father, a son, a writer and a runner. He lives in Atwater with his family and shares his journey through life on his instagram. As a competitive runner, he uses a unique variety of methods for training from nature immersion, balance boards to dance.

Ashley Lennon

Living near Laguna Beach, Ashley and her husband launched Museum of Peace and Quiet, ‘a contemporary label committed to a clear state-of-mind, enabling you to focus on what matters by designing simplistic objects and apparel for every day use.’ Through her platform, Ashley highlights a life of balance, creating and quiet, the importance of nature and peace at home.

Ryan Willms

Ryan is the founder of Into the Well and a freelance creative director and holistic life coach. For him meditation was vital to navigating depression and every day balance when he began years ago. As a life coach, mindful awareness has become one of the most important tools he has and shares; be it using a Chi Ruler, sitting quietly or the science-inspired work of Joe Dispenza.

Evelynn Escobar-Thomas

Walking between fashion, beauty and environmental activism, Evelynn has become an inspiring voice for women of color to embrace their heritage and get outside. One of her several endeavours is Hike Clerb, a platform that brings promotes, ‘healing together through nature’, as well as important content on social and environmental issues through its activities and Instagram.

Jason Stewart

Jason, known online as Them Jeans, has been of LA’s cultural leaders over the past years, helming different podcasts, purveying music and bringing curiosity to the world each day. Working from home these days, Jason’s diverse interests play out through his culinary exploits and his growing podcast, How Long Gone which he co-hosts with Chris Black.